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Building relations with younger generations beyond recruitment communication are seen by international companies as important investment into the future. Initiatives to improve familiarity with the business of global players like Total help them to get a larger public understanding and sharing of the industrial and environmental challenges involved in modern technologies. Educational support is a key part of this. In China as in many other countries Total and its daughter companies is active in university partnerships. The partnership between Atotech and the aeronautical engineering stream at the Beijing University is a first for a foreign company operating in China. The cooperation benefits students studying protective coating technologies.
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